Case study:
Feedback Medical

Featured in

Media relations

The story

Long-time client Feedback Medical was looking to bring wider sector attention to the positive results of an independent review into Northern Care Alliance NHS Foundation Trust’s use of the company’s Bleepa clinical communications platform.

The review found a reduction of almost 75% in average referral times in comparison to paper-based systems across three clinical specialties making use of the platform across the trust.

The process

My clear, accessible presentation of the data as part of my media outreach efforts resulted in the review’s findings receiving prominent coverage on Digitalhealth.net. The outlet was selected as a media target primarily because of the high proportion of senior NHS decision makers that forms its readership. 

The coverage and results

  • "Nick has worked with Feedback Medical for a number of years, providing high-quality thought leadership and media relations to support our marketing campaigns. [p] "He has a solid understanding of what we are trying to achieve and has provided advice and guidance on how we can achieve our objectives. He is a pleasure to work with and always has a friendly, helpful and professional manner."

    Carrie Goldsworthy, Head of Marketing, Feedback Medical PLC

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