Startups
Getting your story right
A partner who can help you define, refine and amplify an impactful story
As a healthtech or life sciences startup, establishing your credibility in a crowded, highly regulated and politicised environment requires some delicate foot work. So working with a PR partner that understands the media landscape, the health policy environment and the regulatory guardrails can be a strategic investment.
During my time as a journalist I covered news stories and wrote in-depth features for specialist medical and industry publications. These outlets spanned digital health, pharmaceuticals, policy and medtech, as well as national newspaper reporting).
I can use that knowledge of the media landscape to your advantage by helping you to strategically shape the way you communicate with your most important audiences.
PR that translates complexity into credibility
Since moving into PR consultancy, I have used these skills to translate complexity in medical science and healthcare technology into stories that earn my clients the credibility and profile they need to move to the next stage of their journey.
Whether it's amplifying the positive results of a clinical evaluation for a CE-mark registered medical device [link], raising founders' profiles in the national press or crafting industry awards entries that get shortlisted, I've worked closely with leadership teams to create impact that brings positive change for patients.
Creative ways to harness media coverage and establish trust
You may be:
Looking for profile-raising that bolsters your fundraising efforts
Searching for ways to raise your credibility with health system partners
Seeking to use earned media, content and broadcast opportunities to reach purchasing decision makers and the patients and healthcare professionals who will benefit.
Hunting for ways to tell human stories about the transformative nature of your work, without simply resorting to technical or product features.
If you are wrestling with these scenarios and want a trusted communications partner, I would love to chat.
I can help with…
Profiling and thought leadership
for foundersMedia strategy and PR
Media landscape briefings
Communications planning and messaging frameworks
Bespoke media and interview training
Content plans, case studies and award entries
My clients and partners
Let’s work together
If you're interested in working with me or learning more about my services and experience, simply complete the form with a few details. I’ll get back to you as soon as possible!