Startups

As a healthtech or life sciences startup, establishing your credibility in a crowded, highly regulated and politicised environment requires some delicate foot work. So working with a PR partner that understands the media landscape, the health policy environment and the regulatory guardrails can be a strategic investment.

During my time as a journalist I covered news stories and written in-depth features for specialist medical and industry publications across digital health, pharmaceuticals, policy and medtech (as well as national newspaper reporting). I can use that knowledge of the media landscape to your advantage by helping you to strategically shape the way you communicate with the your most important audiences.

PR that translates complexity into credibility

Since moving into PR consultancy, I have used these storytelling skills, media relationships and communications strategy expertise to translate complexity in medical science and healthcare technology into stories that the earn my clients the credibility and profile they need to move to the next stage of their journey.

Whether it's amplifying the positive results of a clinical evaluation for a CE-mark registered medical device [link], raising founders' profiles in the national press or crafting industry awards entries that get shortlisted, I've worked closely with leadership teams to create impact that brings positive change for patients.

Creative ways to harness media coverage
and establish trust

You may be:

• Looking for profile-raising that bolsters your fundraising efforts

• Searching for ways to raise your credibility with health system partners

• Seeking to use earned media, content and broadcast opportunities to reach purchasing decision makers and the patients and healthcare professionals who will benefit from your innovations.

• Hunting for ways to tell human stories about the transformative nature of your work, without simply resorting to technical or product features

I enjoy working as a trusted, discrete partner to organisations in all of these scenarios. If you would like to learn more, I would love to chat.