Services and expertise

Helping you to clarify what you want to say, how you want to say it,
who you want to reach and what you want them to do as a result.

Media relations and press office management

From overseeing campaign and milestone media announcements to fast-paced reactive press office management, I work with organisations that need to communicate complex subjects quickly and effectively.

Using my newsroom and client experience I work to get your key messages across in a creative and engaging way to the right audiences. My ability to engage my hard-won network of journalists and media professionals maximises the chances of securing consequential media coverage that benefits your goals.

So if you’re looking for media relations support that combines a deep understanding of UK health policy with an ability to translate nuanced and complex issues into media-friendly stories, I would love to hear from you.

    • Press office management

    • Earned media strategy

    • Media pitching

    • Reactive and crisis communications

    • Journalist briefings

    • Press releases

    • Media audits

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Communications strategy

I can help you to build consistent, powerful messages that tell your organisation’s story effectively to the world.

Together we can identify effective ways to use storytelling to draw investment, establish medical and scientific credibility or convey the transformative nature of your ideas, platform or therapy to patients and healthcare professionals.

How? I work with you to clarify your story, turn it into a set of engaging messages, identify your audiences and deliver a practical plan to tell that story in a way that reaches the right audience and gets them to take action. 

So if you would like to take advantage of my 16 years of experience telling stories about health policy, digital health, medtech, life sciences and healthcare data and to cut through the noise, let’s start a conversation.

    • Communications plans

    • Reactive response preparation

    • Messaging frameworks

    • Data and regulatory milestones

    • Amplifying research findings

    • Product communications

    • Stakeholder relations planning

      • Patient groups

      • Industry partners

      • Healthcare professionals

      • NHS and local government audiences

Content and storytelling

As a former news reporter and features writer for media ranging from The British Medical Journal to The Sunday Times, I have used my journalism skills and content strategy expertise to bring powerful stories to life.  

That could be content that showcases your leadership team’s unique expertise, rich case studies that convey your messages effectively, or an industry award entry that gets your work shortlisted.

I will listen carefully and work collaboratively with you to find the most effective way to tell stories that strengthen your organisation’s credibility and widen the impact of your work -  whether that means a 10,000 word white paper or a 10-word social media post. 

    • Thought leadership content that endures beyond new cycles

    • Content marketing that showcases expertise

    • Executive profiling for leaders

    • Content plans and timelines

    • White papers that attract media coverage

    • Social media content

    • Award entries that get shortlisted

    • Editorial services

Media training and advisory services

Successfully navigating a media interview can feel like landing a plane. It requires skill and understanding to get you from A to B, but it also needs to be free of turbulence. 

Through my tailored workshops and media-readiness sessions I use my news journalism experience and PR insights to provide individuals and teams with the tools needed to approach media interviews confidently.

In recent years I’ve prepared pharmaceutical executives, healthtech leaders and researchers for media interview situations. I’ve also provided training to other PR professionals to help them better understand the pressures and incentives shaping the ways that journalists approach their writing and reporting work.

If you would like to get your message across more effectively or share your expertise in a way that benefits your wider commercial, scientific, reputational and policy goals then I would love to chat.

    • Interview preparation for spokespeople and leaders

    • Bespoke media training for individuals and small groups

    • Media landscape briefings

    • Earned media strategy

    • Media-readiness audits

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