Case study:
Global Coalition on Aging
Featured in
Media relations
The story
The world’s leading business voice on ageing-related policy and strategy, the New York-based Global Coalition on Aging, wanted to bring wider public attention to the latest in its series of research reports in 11 countries’ preparedness to address antimicrobial resistance (AMR) from a public policy perspective.
The process
Part of the group’s efforts to publicise the report’s insights included a webinar event, where an invited audience heard from some of the report’s key contributors, including the former UK Chief Medical Officer Dame Sally Davies.
After examining all of the insights and spoken contributions from the event I gathered the key news hooks, devised a media strategy to identify compelling ways to communicate the key messages from the research, before reaching out to trusted media contacts from a curated, targeted list.
This resulted in an interview with one of the key report authors featured in The Guardian, published alongside an explainer linking back to the GCOA’s work and the report itself, resulting in a substantial increase in traffic to the report’s landing page.
The coverage and results
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